The Brief - Part 1 - Outline

Andrew Todd Marcus

The Brief - Part 1 - Outline

As part of your portfolio for each studio, you will be asked to write a Brief for your project. The Brief is a written piece that will accompany your presentation and is a strong narrative that ties together the Why, How and What of your project through clear, cogent writing. It tells the story of how your idea was born, developed, and manifested.

For students at NuVu Cambridge, to help you develop your writing, Rebecca, the NuVu writing coach, will provide feedback throughout the process. Rebecca is a published writer, a professional editor, and a teacher of writing. Her assistance is invaluable in developing your written communication skills. She will expect hard work and thoughtful writing and respond with thorough feedback on content and style.

------Copy & Paste this section below into a new post and answer ALL of the questions completely ---- 

The Brief Part 1 - Outline

Answer the following questions in full, complete sentences. Title the post "Brief Outline" and post it in the Writing Tab of your Project. Every student must do this assignment. Cut and paste the assignment below and write your answers below each point. You must respond to ALL items (#4 can be skipped if there is no individual client). Click Shift-Return to start a new line.

  1. Write a A 1-2 sentence project description. This description should not include the name of the project and should be written in the third person. 
    1. What is the "soul" of your project? Describe the idea of the project in conceptual terms. This should paint a conceptual picture in the readers mind. (1 sentences)
    2. What is the "body" of your project? Describe the basic technical or physical construction of the project. This should NOT go into excessive detail, just provide an overview. Describe the project to someone with no technical knowledge in as few words as possible. The reader should be able to envision what the project looks like. ( sentences)

      Night Light Blankie: A child's sensory blanket that provides comfort and privacy in the high stress environment of the hospital using weight, textures, and light. The blanket transforms into a mini light up fort over a child’s head.
      Cocoon: a shroud that explores human spirituality and the concept of life after death through the use of repetitive religious iconography. Composed of over 300 pieces of laser cut balsa wood lined with space tape, the icons are arranged using a mathematical strange attractor.
  2. Why does your project exist? The why explains how your project changes the world. It is the reason your project exists – 
    1. What social issue does your project engage? (1 sentence)
    2. Who is your project helping?  (1 sentence)
    3. How does the project change the world? This can be in a simple physical way or in a complex social way. (1 sentence)
    4. What important social, intellectual, or technical questions does it raise? (1 sentence)
  3. Who is the project for? Who will use it and in what context (1 sentence)
  4.   If you are designing for a specific person, answer the following:
    1. What is the client's name and what is their medical condition, if any? (1 sentence)
    2. How does their condition relate to your project? Include concise and compelling information about the client you are working with, their condition, and how that relates to your project design. (1 sentence)
    3. What is their personality like and how does it inform your design process? (1 sentence)
  5. How does your project work. In non-jargonistic language, answer the following 
    1. What is the basic technology behind your project? (1 sentence)
    2. What is technically innovative about your project? How does it differ from existing technology? (1 sentence)
    3. How does a user physically and mentally interact with the project? (1-2 sentences)
  6. Reflection
    1. How has this studio, and the series of exercises and readings, changed your perception of design? Give examples of particular readings and specific exercises that you connected with and why. (2 sentences)
    2. What key lessons have you learned that you will take into future projects and studios? (2 sentences)